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Distributor Meeting – United Kingdom

Objective: Strengthen sales, availability, and brand position in the UK market

Time: 60–90 min

Focus: Growth, execution, collaboration

1️⃣ UK Market & Sales Performance

  • How is the UK market developing right now (YoY, Q/Q)?

  • Which channels perform best for you in the UK?

    • Retail

    • Online (own webshop / marketplaces)

    • B2B / education / rental

  • Which products drive:

    • Highest volume?

    • Best margin?

  • Where do you see untapped growth potential in the UK?

2️⃣ Stock, Availability & Lead Times

  • Which products are most critical to always have in stock in the UK?

  • Where do stock-outs currently hurt sales the most?

  • What lead times do you realistically need from us to serve your customers well?

  • Do you forecast demand, or order mainly reactively?

3️⃣ Pricing, Competition & Margin

  • How competitive is our pricing in the UK vs key competitors?

  • Where do you feel the strongest price pressure?

    • Online price comparison

    • Grey imports

    • Campaign-driven competitors

  • Are there products you avoid pushing due to low margin?

  • Do you need a different UK price or campaign structure?

4️⃣ Marketing & Brand Visibility (UK-specific)

  • Which marketing activities work best in the UK market?

    • Influencers / ambassadors

    • Education & workshops

    • Trade shows & events

    • Online content & reviews

  • How visible is the brand today compared to competitors?

  • What marketing support would help you sell more in the UK?

    • Local content

    • Campaign assets

    • Product training

    • Demo units

5️⃣ Retailers, Education & Pro Market

  • Which retailers perform best?

  • Where do you see challenges with retailer engagement?

  • How important are:

    • Education & photo schools?

    • Rental houses?

    • Professional studios?

  • Are there key UK accounts we should target together?

6️⃣ Support, Service & Knowledge

  • Which products generate the most support questions?

  • Is product knowledge sufficient at:

    • Distributor sales level?

    • Retail staff level?

  • How well does service, repairs, and spare parts work today?

  • What would improve the customer experience?

7️⃣ Forward Plan (12–24 Months)

  • What should be our top 3 priorities in the UK?

  • Which products or categories should we invest more in?

  • What sales targets are realistic for the next 12 months?

  • What do you expect from us to help you reach those targets?

✅ Meeting Outcome (to agree)

  • Key growth focus areas

  • Stock & availability actions

  • Pricing / campaign adjustments

  • Marketing & training plan

  • Next steps & follow-up timeline