Urban fashion with the ELB 500 TTL

“I have been using Elinchrom products for over ten years with consistent and outstanding results. Elinchrom has been an integral part of my photography business and has with no doubt contributed to my success.”

When Elinchrom let me know that they were launching the ELB 500 TTL, I was obviously excited. Any advanced technology in a product that is already crucially beneficial is bound to raise the bar in my final product.

I was asked by Urban Outfitters Amsterdam in The Netherlands, to shoot a street wear campaign.

Shooting fashion on the busy and atmospheric streets of Amsterdam was a fantastic experience and the ease of use of the ELB 500 TTL contributed greatly to the shoot.

“The absolutely accurate TTL feature of the ELB 500 TTL, made my job an absolute pleasure.”

All my existing light modifiers fitted in seamlessly with the new, state-ofthe-art system. Usually, the unpredictable European weather and ever-changing ambient lighting conditions would slow down my workflow.

However, the absolutely accurate TTL feature of the ELB 500 TTL, made my job an absolute pleasure. I could focus on the mood and aimed result of the shoot, without thinking about my gear at all.

“I could focus on the mood and aimed result of the shoot. Without thinking about my gear.”